Ray-Ban's Risky Business

Ray-Ban Wayfarers sunglasses were launched in 1956, however in the 60s sales declined.

Due to a successful product placement strategy starring Ray-Ban sunglasses in movies and TV shows, Wayfarers sunglasses fate change in the 80’s.

Although only 18.000 pairs were sold in 1981, after Tom Cruise wore this model in the classic movie “Risky Business” in 1983, 360.000 pairs were sold that year.

That product placement strategy was followed also in shows as “Miami Vice”, “Moonlighting” and “The Breakfast Club”, leading to skyrocketing sales.