2014-02-09

Even Lobsters can turn it around

As we all know, today Lobsters are considered a delicacy.

However the perspective of Lobsters as being a premium product only started to happen 50 years ago in the USA.

Before, Lobsters were considered abundant and the cockroaches of the sea and were only cooked by the poor and served to feed prisoners.

Today Lobsters are always considered as a premium product and even when the harvest is abundant, price don’t go down as would be expected from the pure rules of demand and supply.

Therefore some products lifecycle are reversed. Instead of migrating from luxury to mass market, some products do the opposite, migrating from mass market to luxury.

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