Viral Marketing - Pepsi Max

Pepsi UK launched a viral campaign about Pepsi Max, by promoting a stunts and experiences under the slogan "Pepsi Max brings you the Unbelievable" and "Unbelievable feats and experiences created for you by Pepsi Max."

One of my favorite stunt was the first "human loop the loop" ever.

The original version of this vídeo had almost 5 million views in just one week.

Check out below:

 

“Le Croissant” is not French

“Le Croissant” is a popular bakery product worldwide and is common associated with France, because “Croissant” is a French word that means “Crescent” and that name reflects its shape.

However it was Marie Antoinette from Austria that brought croissant to France in the XVIII century and turn it a huge success.

The origin of Croissant is attributed to Vienna bakers, and it was previously known as Kipferl since the XIII century.

Therefore the current name “croissant” or crescent in English came from the Austrian victory of the battle of Vienna in 1683, as a commemorative reference to the shape of the symbol of the Ottoman Empire flag which was the Austrian enemy in that battle.

Croissant is a remarkable product, and in France alone it is estimated that 15 tons are eaten every year.

Top most expensive office locations in the world

According to the study “Office Space Across the World” by Cushman & Wakefield, London (West End) is by far the most expensive location to have an office in 2014.

In Portugal, Lisbon (Av. da Liberdade) is ranked 49^th with €298 per SQM per year.

Click below in the image and you will find the top 20 most expensive office locations in the world.

Top 10 Pranks from The Office

"The Office" is one of my favorite TV Shows.

Below you will find some of the most iconic moments of the U.S. version of the series. Enjoy...


 

Sales Techniques – Reciprocity

One of my favorite sales techniques is “Reciprocity”.

So, what is “Reciprocity” in a sales context?

When someone offers something unexpectedly to another, that tends to trigger in the receiver the will to give something back.

So, that can also happen in the middle of an individual negotiation between a vendor and a customer when the seller offers an unexpected discount, which triggers a natural consumer behavior of “Reciprocity” in the buyer.

In this context the majority of the customers feel the urge to compensate the seller immediately, by accepting the deal at that moment, or accepting to make a reserve deposit.

This sale technique is usually mastered by car sellers.

Top 10 Celebrity Commercials from Before They Were Stars

Many Hollywood stars started their careers in advertising.
Check out some of them here:

 

Even Lobsters can turn it around

As we all know, today Lobsters are considered a delicacy.

However the perspective of Lobsters as being a premium product only started to happen 50 years ago in the USA.

Before, Lobsters were considered abundant and the cockroaches of the sea and were only cooked by the poor and served to feed prisoners.

Today Lobsters are always considered as a premium product and even when the harvest is abundant, price don’t go down as would be expected from the pure rules of demand and supply.

Therefore some products lifecycle are reversed. Instead of migrating from luxury to mass market, some products do the opposite, migrating from mass market to luxury.

Is NFL under a socialist business model?

NFL is a $10 billion-a-year business, with 32 member teams whose players compete on the field, but whose owners cooperate in a socialist business model keeping America's favorite sport very profitable.

Is NFL under a socialist business model?
Under NFL rules, all the teams are required to share 80% of their revenue with each other.

So, even teams that generate more revenue, only keep 20% of that advantage for themselves. The rest 80% revenue which they generate are sent to a shared pool of revenue and then distributed among all other teams.

Also, NFL has a draft model for new players and there are salary caps, to control irrational competition among teams.

Why this creative business model works?
Applying this model allows NFL to create the most competitive league. Every season, all teams have a real shot to win the Super Bowl, even the smaller ones.

That always create a magnetic interest effect over this sport, generating a huge fan base all over the USA, because their favorite local team, always have a shot of winning the trophy.

Therefore, if you successful increase your fan base and keep their interest on, you will raise ticket sales (25% of NFL revenues) and increase TV ratings, then profits go through the roof as NFL profits did.


Note: If you want to know more about this topic I recommend that you check "60 Minutes" interview of NFL CEO Roger Goodell, which inspire this article.

Ray-Ban's Risky Business

Ray-Ban Wayfarers sunglasses were launched in 1956, however in the 60s sales declined.

Due to a successful product placement strategy starring Ray-Ban sunglasses in movies and TV shows, Wayfarers sunglasses fate change in the 80’s.

Although only 18.000 pairs were sold in 1981, after Tom Cruise wore this model in the classic movie “Risky Business” in 1983, 360.000 pairs were sold that year.

That product placement strategy was followed also in shows as “Miami Vice”, “Moonlighting” and “The Breakfast Club”, leading to skyrocketing sales.