If you intend to make a campaign targeted to the Youth segment, it is a mistake to look in to the past.
The Youth segment is all about trends.
You need to listen teens directly and understand what they are responding to now.
Remember that teens focus shifts very fast, so what was trendy yesterday, could be boring for them today.
My point is that, in Youth segment the best formula is not using a formula.
The marketing should flow with the trends and understand what teens want in that short period of time.
The common mistakes are engaging in old formulas, and look to teens through an adult point of view.
The challenges of this segment are looking to teens through a teen point of view, and staying a second ahead of the new trends.
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