Guerilla tactics are made since Humankind started thinking.
The first written text about Guerilla tactics appears on “Art of War” book, which the author is the famous Chinese thinker and General Sun Tzu from the century VI B.C.
Guerilla Marketing is a modern concept that derives from the military and it is usually applicable when the market environment is very hostile and competitive, and also, when unconventional and low-cost resources are applied to reach the objectives previously determined.
There are only 3 basic requirements for Guerilla Marketing tactics, which are Energy, Creativity and Time, instead of spending a lot of money.
There Guerilla Marketing campaigns with different purposes or objectives. Some campaigns can target only brand awareness increase and other campaigns can be more focused on the objective of increasing sales as well.
Example of a Guerilla Marketing campaign focused only on brand awareness increase of Havas Worldwide Australia.
And check out other example of a Guerilla Marketing campaign more focused on sales:
The first written text about Guerilla tactics appears on “Art of War” book, which the author is the famous Chinese thinker and General Sun Tzu from the century VI B.C.
Guerilla Marketing is a modern concept that derives from the military and it is usually applicable when the market environment is very hostile and competitive, and also, when unconventional and low-cost resources are applied to reach the objectives previously determined.
There are only 3 basic requirements for Guerilla Marketing tactics, which are Energy, Creativity and Time, instead of spending a lot of money.
There Guerilla Marketing campaigns with different purposes or objectives. Some campaigns can target only brand awareness increase and other campaigns can be more focused on the objective of increasing sales as well.
Example of a Guerilla Marketing campaign focused only on brand awareness increase of Havas Worldwide Australia.
And check out other example of a Guerilla Marketing campaign more focused on sales:
