There is still a big gap between the number of Internet users and online shoppers in Portugal.
Although trust is considered by many as a key factor in e-commerce, the knowledge about how trust influences online shopping intention in Portuguese consumers is still little.
This quantitative research has a deductive approach in which statistical procedures were applied to
The purpose of this research, which was my Master Thesis, was to describe the relationship between trust and online shopping intention.
This thesis is in Portuguese.
My Master Thesis Link
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