Top World Brands in 2008

BrandZ just published their 2008 Brand Ranking.
I let you with the top 30 Brands.

What will be the next "big thing" in direct marketing?

The next big thing will be Direct Marketing by request.

How?
By the development of interfaces that will allow customers to request more information about a product or service when they see an ad commercial on TV or on another media channel.

To visualize what I’m describing, I’ll give you an example:
Imagine that you are in your living room watching TV, commercials are on, and you see an ad about a product or service that you are interested in.
You will be able to request to be contacted immediately about that product or service by a click in your remote control.
The contact will be made or by video call through your TV, or through your phone if you are pre-registered in this service.

Sales Techniques: Answering a question with a question?

“Answering a question with a question” it is an ancient psychological technique, which became famous when it was further developed by the famous psychiatrist Sigmund Freud.

If you are consider answering a question with a question as a technique to avoid tough questions that will lead to a failure, because usually that intention is perceived by the customer.

However if you answer a question with a question with the purpose to bring to discussion other relevant factors that favor you, which the customer isn’t considering in that moment, by doing that you increase your chances of success.

One of many classic examples:
Question: Why is this automobile so expensive?

Bad answer: This is a good automobile, who cares about the money?
Good answer: This automobile pollutes less, if you care about the environment and with the future of your grandchildren, this automobile isn’t expensive, or is it?