Showing posts with label product. Show all posts
Showing posts with label product. Show all posts

2014-02-26

“Le Croissant” is not French

“Le Croissant” is a popular bakery product worldwide and is common associated with France, because “Croissant” is a French word that means “Crescent” and that name reflects its shape.

However it was Marie Antoinette from Austria that brought croissant to France in the XVIII century and turn it a huge success.

The origin of Croissant is attributed to Vienna bakers, and it was previously known as Kipferl since the XIII century.

Therefore the current name “croissant” or crescent in English came from the Austrian victory of the battle of Vienna in 1683, as a commemorative reference to the shape of the symbol of the Ottoman Empire flag which was the Austrian enemy in that battle.

Croissant is a remarkable product, and in France alone it is estimated that 15 tons are eaten every year.

2014-02-01

Ray-Ban's Risky Business

Ray-Ban Wayfarers sunglasses were launched in 1956, however in the 60s sales declined.

Due to a successful product placement strategy starring Ray-Ban sunglasses in movies and TV shows, Wayfarers sunglasses fate change in the 80’s.

Although only 18.000 pairs were sold in 1981, after Tom Cruise wore this model in the classic movie “Risky Business” in 1983, 360.000 pairs were sold that year.

That product placement strategy was followed also in shows as “Miami Vice”, “Moonlighting” and “The Breakfast Club”, leading to skyrocketing sales.