One of my favorite sales techniques is “Reciprocity”.
So, what is “Reciprocity” in a sales context?
When someone offers something unexpectedly to another, that tends to trigger in the receiver the will to give something back.
So, that can also happen in the middle of an individual negotiation between a vendor and a customer when the seller offers an unexpected discount, which triggers a natural consumer behavior of “Reciprocity” in the buyer.
In this context the majority of the customers feel the urge to compensate the seller immediately, by accepting the deal at that moment, or accepting to make a reserve deposit.
This sale technique is usually mastered by car sellers.
So, what is “Reciprocity” in a sales context?
When someone offers something unexpectedly to another, that tends to trigger in the receiver the will to give something back.
So, that can also happen in the middle of an individual negotiation between a vendor and a customer when the seller offers an unexpected discount, which triggers a natural consumer behavior of “Reciprocity” in the buyer.
In this context the majority of the customers feel the urge to compensate the seller immediately, by accepting the deal at that moment, or accepting to make a reserve deposit.
This sale technique is usually mastered by car sellers.
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