I am happy to inform that my Master Thesis was downloaded/viewed more than 8.000 times, in the first year after being published.
If you wish, you also can download it here for free:
https://www.repository.utl.pt/bitstream/10400.5/4459/1/DM-ANLGA-2011.pdf
Title:
"Trust Impact in Online Shopping"
Abstract:
There is still a big gap between the number of Internet users and online shoppers in Portugal. Although trust is considered by many as a key factor in e-commerce, the knowledge about how trust influences online shopping intention in Portuguese consumers is still little.
This quantitative research has a deductive approach in which statistical procedures were applied to validate the hypotheses of the theoretical frame of reference. The purpose of this research is to describe the relationship between trust and online shopping intention.
Note: This Master Dissertation is written in Portuguese
If you wish, you also can download it here for free:
https://www.repository.utl.pt/bitstream/10400.5/4459/1/DM-ANLGA-2011.pdf
Title:
"Trust Impact in Online Shopping"
Abstract:
There is still a big gap between the number of Internet users and online shoppers in Portugal. Although trust is considered by many as a key factor in e-commerce, the knowledge about how trust influences online shopping intention in Portuguese consumers is still little.
This quantitative research has a deductive approach in which statistical procedures were applied to validate the hypotheses of the theoretical frame of reference. The purpose of this research is to describe the relationship between trust and online shopping intention.
Note: This Master Dissertation is written in Portuguese
